Michael Whitefoot
Michelle Whitefoot
Senior PR specialist with 27 years' experience of enhancing company, brand, product and service reputations across the media and beyond.
In 2001, Michelle founded Whitefoot PR, a highly respected, independent b2b and b2c public relations agency which built a reputation as one of the UK's Top 5 PR providers to the automotive aftermarket and gardening sectors. The company also worked with a number of overseas PR partners to deliver effective international campaigns. In 2015 she spun off the company into a new, independent entity, Hornby Whitefoot PR, which continues to specialise in the gardening and automotive aftermarket sectors.
Since 2015 Michelle has continued to manage her own, project-based client base under Whitefoot PR, advising UK and international clients from the automotive sector, professional services and other sectors. She also holds a voluntary marketing and PR role for an arts organisation, and acts as a guest editor for a small regional magazine.
Previous to running her own businesses Michelle held a number of senior PR and marcomms roles in market-leading, blue-chip companies in the pet food, packaging and financial services sectors. She also worked as a trade and technical feature journalist, and delivered senior level, satellite PR consultancy support to a number of Midlands-based marketing and PR agencies.
Degree in Business Administration with French from Loughborough University (BA Hons, DIS) and Diploma in Marketing (DipM).
Landscape and classical music concert photographer Michael decided that photographs being stored and forgotten on a computer was not the end of the story.
In the past 5 years has supplied over 100 shops with landscape photo products such as fridge magnets, postcards, keyrings, greeting cards, bookmarks, jigsaw puzzles, calendars, canvas prints and framed prints.
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Retail outlets include Waterstones, WH Smith, several Cathedral shops and over 100 High street shops including Tourist Information Centres.
Landscape photography books Postcards from Worcestershire, Herefordshire, Cotswolds, Wales and Oxfordshire will be followed up with Shropshire and Warwickshire in the coming years.
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Classical music concert photography is a specialist subject.
Events at Worcester Cathedral, Hereford Cathedral, Gloucester Cathedral, Lichfield Cathedral, Pershore Abbey, Birmingham Conservatoire and many others have contributed to making Michael the first choice in the Midlands for capturing events with no audience impact.
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It also led to three seasons as photographer to the Three Choirs Festival which entailed taking and processing around ten thousand photos in just over a week. The festival is now being photographed by three photographers who provide images just for social media use !!
Click here to view Three Choirs Images